Voice of the Customer (VoC)
An important aspect of business strategy, especially in an age where customers demand direct engagement, VoC captures customer feedback about experiences with and expectations for a company's products or services. It defines customer needs, expectations, and understandings, and helps point to areas requiring product improvement.
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New Product Introduction (NPI)
Developing and introducing new products is costly and time-intensive. The NPI process helps streamline innovation by ensuring all activities used to define, develop, and launch a new or improved product are carefully planned, evaluated, and adjusted where needed to improve return on investment.
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Stage-Gate Methodology
The Stage-Gate method of product development involves defining the business case, assessing its feasibility, doing design followed by design development, reviewing pre-launch plans and documentation -- including marketing, and finally completing launch and evaluating deliverables.
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